The reporter learned from the Organizing Committee of the Global Construction Machinery Industry Conference on the 1st that the 3rd Global Construction Machinery Industry Conference and Top 50 Summit will be held in Beijing on September 21, 2015. Qi Jun, chairman of the China Construction Machinery Industry Association, the organizer of the summit, stated in Beijing on the 1st that although the world construction machinery industry is still in the downward range in the past two years, Chinese construction machinery manufacturers are actively promoting transformation and upgrading, fully expanding overseas markets, and promoting internationalization. strategy.

Affected by the slow recovery of the global economy and the Chinese economy entering a period of downward adjustment, the world construction machinery industry is still in the downward range, and China's construction machinery industry has also experienced a significant decline. The "Top 50 Global Construction Machinery Manufacturers 2015" released on the 1st showed that the top 50 global construction machinery manufacturers had sales of US$159.546 billion in 2014, a year-on-year decrease of 10.68%. The 10 Chinese companies on the list had sales of USD 21.291 billion, a year-on-year decrease of 24.52%. In terms of country sales, China ranks third after the United States and Japan.

Qi Jun said that in the past two years, in order to resolve the downward pressure and challenges of the market, Chinese construction machinery manufacturers have actively promoted transformation and upgrading, and have invested heavily in technology, product innovation, and industrial chain improvement. At the same time, manufacturers are making every effort to explore overseas markets and deepen their internationalization strategy.

At present, China has become the world's largest construction machinery market in the world. Among the top 50 global construction machinery manufacturers, among the 40 foreign companies other than China, 37 foreign companies have established production bases in China. The giants represented by Caterpillar, Komatsu, Hitachi Construction Machinery, Volvo Construction Equipment, etc. have also set up R&D and innovation centers here, taking China as the most strategic sector in their global business development.

In terms of overseas expansion, Chinese construction machinery manufacturers have gone through the first two stages of "simple overseas trade" and "building overseas agent channels and offices", and then entered the third stage-establishing manufacturing bases and R&D centers overseas. Some leading companies have entered the fourth stage-using "local talents, technologies, products, etc." to promote localization strategies for target markets.

"Whether it is traditional emerging markets or developed countries, as well as the more than 60 countries covered by the currently hotly discussed'One Belt One Road' plan, the future development of China's construction machinery overseas market is unprecedented and huge. The future international expansion will surely become China An important support for the further development of construction machinery manufacturers." Qi Jun said.

It is reported that the summit is jointly sponsored by the China Construction Machinery Industry Association, the American Equipment Manufacturers Association and the Korea Construction Machinery Industry Association. At the summit, the chairman, CEO and president of the world's leading construction machinery manufacturers will have in-depth discussions on topics such as the global and Chinese economy, the development and transformation of the construction machinery industry, and the future market trend.